'I’m very creative myself, I came from a sporting background playing professionally for Notts
County and Chesterf'
Eugene can be known in Nottingham from his Clothing brand called NGenius Clothing, modelling agency (NGenius Models),
events (NGenius Promotions), and Raising Aspirations, podcast and YouTube channel. Check out this interview to get a deeper understanding of his diverse work.
How did you go about doing all that different work?
I’m very creative myself, I came from a sporting background playing professionally for Notts County and Chesterfield, during that I always designed my own clothing and got ridiculed for not doing this and that, until people came to me for ideas and customisation for their clothing. In terms of the models and events, I started to do my own nights after I finished playing professional football, I started doing my own club events, but making them a spectacle, so getting fire breathers in, football freestylers and hostesses and then other nightclubs and events would get me to get females and males to work in their club, so I needed something for Genius that I can manage and that all parties know what they’re working towards, so it happened organically.
What has been the best parts/experiences of your work?
I have done a few fashion weeks, coming from a sporting background and starting off it was ‘it’ll be here for a little bit and go’, and starting off with just t-shirts. I’ve had Nottingham fashion weeks, with the City Council offering some fashion weeks, I’ve done Leicester and Manchester fashion weeks so they’re quite big things. However, I’d say the biggest achievement is that I won the Windrush award for Entrepreneur of the year which is a
national award recognising what the brand brings to the UK, obviously being a big award and made me think ‘Ok I’m on the right path here’.
What have been the biggest challenges you have faced?
I’d say working with other people and trying to get their aspirations up, I like working with other creative people such as models, singers, dancers, but sometimes they don’t match my passion, so it can be challenging to get that passion out of them. Overall, I don’t mind a challenge, if a door is shut, I’d just climb through the window.
How do you go about getting over these challenges?
On a personal level it’s the ridicule or the doors aren’t open, I’ve faced these challenges all my life. For example, if I offer you a service and you say no or people don’t buy into certain products. However, I think the biggest one is the legal side such as receipts, keeping track of everything I do, that was my biggest eye opener. For me that’s the biggest challenge, the paper work and everything behind the scenes being up to date and in the correct order.
How is your organisation funded?
So technically I’m self-employed, anyone that I need to hire all the money will come from myself, no bids, funds or grants and for me, it’s my passion, so I don’t mind putting in the work and my money. My friends have got money in property and that’s their passion, my passion is my brand, for me that’s my baby.
Anything else you want to say about your organisation?
I work with FYA doing a podcast called ‘Don’t Judge Man’, we have a YouTube channel called ‘NGenius TV’, you can see various events we have done over the years, so Lethal Bizzle, Tiger, Tim Westwood, Kano and Chipmunk, so you can see all that online. If anyone creative wants to get in contact you can find me on any social networks, if you need that push, I enjoy working with other creative people.
Can you explain further on the legalities of having your own company?
Luckily my Uncle, Mark, is an accountant so he manged to help and guide me when it came to make sure my taxing and receipts weren’t left to the last minute. I think that’s something I’m vocal about not being taught in school and when doing work in primary schools for my organisation ‘Raising Aspirations’ I talk a bit about taxing and buying a house, sometimes I talk politics and stuff that I’m still learning and that I feel needs to be learnt now and not wait until they’re older.
Where did this influence to do that come about?
I think it’s just down to wanting to give any information that I know will help, as I was brought up in a city, I came out of that environment and seeing different lifestyles, it was an eyeopener for me, so before you go out into the world I want you to know all of this. I guess it’s similar to saying you’re on a plane, you’ve already jumped and you’re asked ‘do you know where you’re going?’ or ‘do you know where you’re landing?’ so just knowing what you’re doing before you jump.
Any final comments you want to make?
I would say follow your dreams, go against the grain, it’s easy to stick to the easy lifestyle and think ‘it’s 9-5, it’s a quiet life, I’m not hurting anyone or going against the grain’ so I’d say chase your dreams, so whatever it is in, whatever field just make sure that the biggest job you do is on yourself in terms of your passion and where your aspirations lead too, because people get to 40-50 and think ‘what have I done with my life?’ so whatever age you are, 40-50, 15-16 or younger, chase your dreams. Anyone who is against it isn’t living your life so chase your dreams.
Check out the video
Instagram: Eugenious10; Geniusmodels; Geniuslifestyles; Geniusmodelsyouth
Facebook: Genius Models; Genius Lifestlyes; Genius Clothing
Twitter: Eugenious; GeniousNotts
Website: Geniousnotts.com; Gcn.bigcartel.com