Job Description

Billie is looking for a Senior Product Copywriter to join our Product Marketing & Innovation Team! This person will help shape the ongoing evolution of our brand messaging, tone, and product marketing strategy, while writing copy across all product touchpoints—from concept ideation and packaging to website and retail assets.

You’ll be part of the Product Development team, collaborating closely with Design, Creative, and Brand to shape product positioning and bring new ideas to life through compelling storytelling. The ideal candidate brings a deep understanding of consumer brands, with a talent for turning functional benefits into emotional stories—delivered with a conversational tone, cheeky wit, and effortless charm.

What you’ll do: 

• Write copy across all product touchpoints, ensuring consistency, brand voice, and best practices for each channel 

• Bring new products to life—from concept and naming to crafting the story across packaging, retail, and digital channels

• Shape product narratives from early development through launch, defining how each innovation fits within the Billie world and connects emotionally with our audience

• Participate in crafting product positioning across packaging and online channels, ensuring innovations ladder up to the broader Billie mission and portfolio

• Partner with Product Development, Design, and legal to translate technical features into consumer-friendly benefits and copy that feels effortless and fun

• Partner with Legal to review claims and product copy, ensuring the language stays true to Billie’s voice while minimizing risk

• Champion the brand voice and collaborate across the organization to ensure all copy across all departments is representative of the brand

• Continuously learn and iterate, tracking what messaging resonates and optimizing based on feedback and performance

What we’re looking for: 

• 5+ years of copywriting or creative experience focused on product storytelling, naming, or innovation marketing; startup experience a plus

• Impeccable writing skills, with the ability to craft clear, engaging, and on-brand copy across a variety of mediums

• A proven ability to translate product insights and features into clear, engaging, and inspiring stories

• A creative, conceptual thinker with a strong product sensibility and attention to detail

• Comfortable collaborating across design, product, and marketing teams, and confident in presenting creative ideas

• Excellent organizational skills and strong attention to detail, ensuring accuracy and consistency in every project

• Ability to move quickly and adapt in real time, testing, learning, and iterating to find the most effective creative solutions

• Strong sense of ownership and accountability, taking initiative to see projects through from concept to completion

• A proactive, collaborative teammate who thrives on working with others—and makes the experience enjoyable for everyone involved

The salary range for this position is $110,000-$120,000. The actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.

Job Tags

Similar Jobs