Job Description

Summary

We’re looking for a Performance Creative Strategist to join Afina, one of the fastest growing e-commerce companies in the beauty space.

What’s Afina? We are on a mission to make clean, chemical-free water accessible to everyone—at home, in the shower, and wherever life takes you.

We’re hiring a Creative Strategist to scale our content engine, lead cross-functional creative initiatives, and drive performance through smart, innovative storytelling.

This will be a fully remote position.

You’d Be a Fit If:

• You have 2–5 years of experience in creative strategy, content, or performance roles
• You’ve scaled creative content at a high-growth consumer brand (bonus points if you've harnessed AI to do so)
• You're well organized and operate at high creative velocity
• You love storytelling, but you live for results
• You thrive in fast-paced, bottoms-up teams
• You have an eye for branding, detail, and copy, and can apply our customers' lens to everything you create

Key Responsibilities:

• Drive content creation across channels by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals
• Scale creative output by owning content and asset velocity goals
• Develop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth
• Interpret ROAS, CTR, hook rate, thumbstop rate, etc. to inform weekly creative optimizations
• Demonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectiveness
• Use AI to accelerate creative ideation, copywriting, and production workflows
• Develop strategic customer avatars and content that maps to key marketing funnel stages and brand goals

Why Work at Afina?

• Afina has shipped over 250,000 showerheads in just 18 months and are the #1 seller on Amazon.
• Impact: Your ideas = business results + brand love
• Autonomy: Craft creative strategy with room to build
• Team: Grounded, ambitious, and kind coworkers who get sh*t done

Compensation

• Competitive base salary + Bonusses (based on ROAS targets)
• Free Afina products

Hiring Process

1. Initial Exercise
2. Screening Interview
3. Case Study Assessment
4. Cultural Fit Interview
5. Offer with conditional Reference Check

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