Job Summary:
The Content Management Specialist is responsible for creating, editing, publishing, and maintaining digital content that informs, engages, and educates internal stakeholders across Care New England. This role manages content across the system’s intranet and digital communication platforms—ensuring accuracy, usability, accessibility, and alignment with brand and communication goals.
In partnership with the Marketing and Communications team, this specialist translates complex administrative, operational, and clinical information into clear, user-friendly content that supports internal engagement and organizational priorities.
Duties and Responsibilities:
Manage the organization’s employee app and content management system (CMS)
Develop and maintain a content calendar
Oversee editing and approval permissions for content contributors
Collaborate with departments to maintain and update intranet content
Monitor analytics to identify opportunities for content improvement
Partner with the marketing team to develop patient communication strategies and review public-facing messages for brand compliance
Support Corporate Communications in developing content for events such as All-Employee and All-Leader Town Halls
Collaborate with marketing (digital and social teams) to promote Strategic Growth initiatives internally and externally
Identify and assist in promoting Care New England thought leadership content
Requirements:
Bachelor’s degree in Communications or related field
Minimum 3 years of experience in Communications, Marketing, or a related area
Work samples required upon request
Experience using a content management system (website or intranet)
Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint)
Must be able to sit, stand, and walk regularly and occasionally reach for prolonged periods
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